If you have an entrepreneurship soul, starting your own business should have been your main concern. However, following the technology shifts and e-commerce development, it seems to be more reasonable to open your business online than offline. There are strong reasons including investment, flexibility, working hour, location, and the market itself.
If you start an online business you wouldn’t have to build or rent a physical store at the initial stage. You only need to purchase a business website and the hosting service which may only cost you around $200 which might be equal to a monthly rent price. You can effectively invest to optimize digital marketing through your business sites and pages in social media platforms. More services are available at an affordable price to increase the online exposure of your business.
Yes, that’s the real-life goal. Instead of being forced to follow the casual open hour, you can manage your own working hour when running an online business. It’s either you can work less or more which is completely at your own discretion. You can even open 24 hours but don’t have to keep the lights on as you can access all the notification and operation through your phone or laptop. In case you want to take a holiday, you can close your store online or mark it with “slow response”, it’s up to you.
Basically, running an online business only requires a stable internet connection and a laptop/PC/smartphones. You can work from different locations and operate your business at the same time. If you need an office atmosphere, you can set it up in your own home. The connectivity also allows you to hire staffs without their presence but it would depend on how you will run the business and what you will sell or offer to the customers. No paying rent, and no additional cost but you need to use a reliable internet service.
Basically, once you’ve launched your business online, you’ve launched it to the world. It allows you to access the global potential market. What you should work on is to provide your business a greater exposure by optimizing it online. It’s majorly about how your business can be found by the prospective customers, engage them, convert them into the real buyers, and generate sales.