There are three very important things to keep in mind when wanting to make your business grow: quality products, quality service and marketing. The first two are pretty much entirely up to you and the way you train your people, but marketing is something on which I can offer a little advice.
When it comes to spreading the word about your business, marketing is what you want. There are a couple different types of marketing, namely social and advertising. Advertising is exactly what you think it is: Purchasing or posting something about your product or business in order to entice people to visit. This is a technique which has been around for a number of years, pretty much since people started selling things. When a baker some millennia ago had someone standing outside shouting about his wares, this was advertising.
Social Media Marketing
What I consider to be the more effective type of marketing is actually the social variety. By this, I don’t necessarily mean making posts on social media about how wonderful your product is and how everyone loves it, I mean encouraging people to spread the word about your business. Word-of-mouth marketing is some of the best you can ever have. It’s why apps like Yelp and ratings on Facebook are so important to a business.
I can say, personally, that my partner and I always check Yelp or Facebook before going out to try a new restaurant. Anything with a low rating gets scrolled by immediately. Part of this comes down to making sure your products and services are of a high quality, but part of it also depends on the way you interact with your customers.
Learn by Observing
As an example, let’s take a look at Light Bar Liaison, a website which specializes in devices which can be attached to your vehicle in order to illuminate a very wide area. In particular, we’ll talk about ATV LED light bars they have reviewed. This site doesn’t just sell items, they take the time to point out which items work best for their clientele. This is important to note because they are providing added value to the visitors of their site.
Beyond the Sale
By taking the time to actually test out the products they sell, or at least compare the differences between them, they are letting customers know which products are going to be ideal for specific situations. A customer to this site might then post to a social media site about their experience, or they may push other people seeking information toward this site. It isn’t just about selling a product, anymore. You need to make people realize you offer something no one else does. That something should be an experience which feels custom tailored to them.
Social media marketing can be tricky, as you don’t ever want customers to feel as though they are being patronized. Visitors to your business should not only feel welcome, but during their time there, they should be able to find everything they need only through you, as that is what will keep them coming back time and time again.