Advertising can be expensive especially if you are just starting off as a small local business owner. But there are several ways you can use to promote your business in your local area without breaking the bank. With some smart marketing, you can firmly put yourself on the local business map without spending much money as explained below.
Build connections by attending local networking events
Getting out is the best way to network and meet potential customers and local contacts. Attend events and meet-ups that are in line with your business topic. Ask questions and participate in conversations or even volunteer to be a speaker at a blog conference. You can search for local events in your region or town by visiting Find Networking Events.
Maintain Relationships with Clients
A successful business will differentiate itself from an average one in the way the owner is committed to building sustainable relationships with customers and prospects. While it is paramount to maintain the traditional PR and communication, business owners can extend their relationships through online settings like blogs, websites, and social networks. Listen and participate in conversations happening around you. Simply be visible!
Have your business listed on popular local directories
Having clients know where to find you is very crucial for your business. One of the best strategies to make your business be found online is by making sure that your company is in the top local online business directories. Some of the popular online directories include Yahoo, Linkedin, Google, Foursquare, Yelp, and Yellowbook.
Become an Expert in your field
What is it that separates you from your competition? Being an expert in your business brings credibility and referrals. But you have to work for it. You will have to do more than just listing references on your website. Get out there and position yourself as a trusted partner. As a small business owner, you can write blogs, host free workshops and give away free newsletters and white papers. All these are excellent avenues for sharing information with potential customers and positioning yourself as an expert in your business.
Share Your Expertise Freely
Let people know what you are good at and utilize that to enhance your value and credibility. Try pitching the media, publish tips and share your prowess through public speaking. This way the public will associate you and your company with excellence and expertise. Most communities have online forums that offer different levels of paid memberships. Buy a membership that will allow you to advertise your company. You will be putting yourself out there to potential clients every time you post something with your business name or web page link.
Make sure your listing is verified on Google+ Local
Google+ Local enables you to verify on Google maps which is where your business is, physically. Google will send you a pin through your business address, which you will have to enter onto your listing and get verified to receive the benefits. The benefits include the chance to receive reviews from your clients, the opportunity to appear in Google local searches and the ability to connect your business Google+ profile to the Google+Local listing. The best thing about it is that it is absolutely free.
It is evident that you can market your local business with little or no money. One of the above points may just trigger a marketing idea that you might never have considered before. Remember, you only need one good idea that is well implemented to push you to greater heights.